Companies cannot ignore generative AI

Ready or not, the generative artificial intelligence (AI) revolution is here.

Any business involving words, images, sound, or code stands to gain from the new tech that Silicon Valley is calling “the next platform.”

What’s a platform?

In the tech industry, a platform is any foundation (with disruptive potential) for building and running business applications—from the personal computer to the Internet to the iPhone. A new platform generally emerges once every 10 years.

What distinguishes generative AI from “next platform” candidates like the metaverse and blockchain is that users are eager to play around with these tools and stick with them. While companies haven’t quite figured out how to make money from generative AI, business leaders are discovering new uses, almost guaranteeing profitability.

What’s the Tweet on Silicon Valley street?

“This is what an actual technology revolution looks like. It’s not 10 years of trying to find use cases. Its use cases being found and productised faster than you can track them,” software veteran Dare Obasanjo recently shared on Twitter.

Large language models like ChatGPT “represent the first tech advancement that has a potential to seamlessly deploy across 7 [billion] smartphones and thus can be a platform shift,” former Microsoft executive Steven Sinofsky also Tweeted.

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AI won’t take your job. Someone using AI might.

A robot probably won’t be sitting at your desk tomorrow. But the person competing for your next job will very likely know the concepts behind AI – and how to put them to work in their own career.

Best time to level up? Yesterday. Second best? Right now.

Luckily, there are interactive lessons to help you ramp up fast on everything from AI and neural networks to data science, quantum computing, and beyond, so that you can stay ahead of the competition (even if it’s a robot).

In conclusion, generative AI has moved the goalposts for data, bringing transformative efficiencies to content creation, market research and design.

With momentum only growing, it is a business imperative to start off this data revolution on the right foot and utilise Generative AI to exceed your KPIs in 2023.

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Contributed by: Henry J. Schumacher (schumacher@eitsc.com), President of the European Innovation, Technology and Science Center Foundation (EITSC).
This article was first published in BusinessMirror on 28 February 2023.